This story is part of NBC Select’s New & Notable column, where we highlight our favorite product launches. We will continuously update this article throughout the month with new releases we think you should know about.
SKIP AHEAD Tech launches | Beauty and wellness launches | Apparel and footwear launches | Travel launches | Home launches | Kitchen launches | Pet launches
Tech launches
Raycon Bone Conduction Headphones
Raycon’s first bone conduction headphones have an open-ear design and offer up to 14 hours of battery life on a single charge. They’re designed with environmental noise cancellation, which reduces background noise for clearer audio while still letting you hear your surroundings. These water-resistant headphones also have multipoint connectivity, so you can seamlessly switch between two devices. The steel and rubber headband keeps them in place while using them.
Beauty and wellness launches
Shark FlexFusion
Shark makes some of our favorite hot tools, including the SpeedStyle and SmoothStyle. Recently, the brand expanded its lineup with the FlexFusion, which doubles as a blow dryer, curling iron and flat iron. This new tool includes five attachments, allowing you to simultaneously dry and style wet hair, or refresh dry hair. The compact and lightweight tool does all of this without damaging your scalp or causing heat damage, according to the brand.
Rhode Barrier Butter (waitlist)
Adding a sixth product to its skin care line, Rhode released this non-comedogenic barrier butter, which has the National Eczema Association’s Seal of Acceptance. The buttery-smooth balm has ingredients like hyaluronic acid, ceramides and murumuru butter. It helps strengthen the skin barrier while moisturizing it overnight so you can wake up with soft, glowy and plump skin. You can use this balm as needed or as a spot treatment on the hands, elbows and more.
Therabody SleepMask
This non-slip sleep mask conforms to every face shape and helps block out all light to improve your slumber. To further enhance your resting time, it has three adjustable sleep-inducing vibration patterns, which help you fall asleep faster and stay asleep longer, according to the brand. The lightweight, breathable, machine-washable mask is portable, so you can use it at home or when traveling.
Nutrafol Active Cleanse
Nutrafol, known for its hair care supplements and serums, added this 2-in-1 shampoo and conditioner to its men’s hair care collection. The multitasking product promotes hair growth by unclogging hairs, supporting the scalp barrier and reducing dryness and flaking, according to the brand. The conditioner characteristics of this 2-in-1 add light volume to the hair, softening it so you can easily style it. This gentle, daily hair care product is formulated without common irritants, including sulfates, parabens and synthetic fragrances.
Starface Hydro-Star Recovery
Although pimple patches are mainly used to prevent picking, these hydrocolloid patches help soothe, protect, and heal dry, flaky or freshly picked spots. The stars use aloe vera, vitamin A and licorice root to moisturize and soothe the skin, reduce redness and the appearance of scars and encourage cell turnover. Just place a patch on clean, dry skin and leave it on for at least six hours. You then remove the patch and repeat as necessary until your pimple is fully healed.
Foreo Luna 4 Hair
Foreo, which makes some of our favorite skin care devices, has entered the hair care world with this scalp massaging device. Using silicone bristles, red light therapy and the brand’s T-Sonic pulsations, this tool helps cleanse the scalp by loosening buildup and removing dead skin. Stimulating the scalp also strengthens the hair, as well as combats thinning and breakage. Lastly, the Luna 4 helps massage hair treatments like masks into the scalp and hair, ensuring that each strand is coated and can absorb the product.
Pattern Hair Steamer
This hair tool uses warm steam to open the hair shaft to hydrate and moisturize all hair types. Doing so allows for other hair products to penetrate the hair better so you have shiny, healthy and non-breaking hair, according to the brand. The steamer has two attachments. Its diffuser is best for curly, coily, afros and loc’d hair, and it steams the ends while creating a halo of vapor. On the other hand, the prong attachment can lift and separate the hair to steam it from the roots to the ends, add volume and stretch natural textures, according to Pattern.
Goop Beauty 3x Retinol Regenerative Serum
This creamy, fragrance-free serum uses three types of retinoids to improve fine lines and uneven texture, helping create a smoother, more radiant and firmer look and feel, according to the brand. However, some skin types are sensitive to retinoids, so this serum is made with additional ingredients like peptides, ceramides and botanical extracts to combat common signs of irritation like dryness, flakiness and redness. These skin barrier-supporting and soothing ingredients allow the retinol to be maximally effective, according to the brand.
Loop Dream
Loop makes some of our favorite earplugs, and the brand’s most recent launch helps block out noise (including snoring) so you can sleep comfortably, according to the brand. It has an easy-to-clean, soft, silicone loop shape that reduces pressure on the ear, while its customizable foam-silicone ear tips align with the curvature of your ear for a secure fit.
Colorescience Total Lash Mascara
Colorescience recently released its first mascara — it’s an ophthalmologist-tested tubing mascara that helps lengthen and strengthen eyelashes with its prostaglandin-free formula. The eyelash serum, conditioner and mascara hybrid promotes lash growth, prevents fallout, increases lash density and reduces dryness with the help of botanical extracts, peptides, panthenol and jojoba seed oil, according to the brand.
“I have sensitive skin and eyes, and for the past month and a half, this mascara has been a constant go-to in my routine because it’s not irritating at all,” says NBC Select associate reporter Bianca Alvarez, who received a sample in late August. “Since it’s a tubing mascara, it never creates any fallout under my eyes, and when it’s time to wash my face at the end of the day, it’s so easy to remove. Other mascaras require hard scrubbing, which always causes me to lose one to two lashes, but this one essentially slides off my lashes.”
Apparel and footwear launches
Knix Customizable Shapewear Collection
Knix Customizable Shaper Bodysuit
With the ability to adjust the leg length or back plunge of Knix’s new shapewear, you can customize it to perfectly fit your outfits. The collection includes three pieces: the Scoop Neck Shaper Bodysuit (standard or thong), Open Bust Mid-Thigh Shaper Bodysuit and High Rise Shaper Short (standard or leakproof). All bodysuits have three marked sections on their backs, which you can cut along depending on how deep you want their plunge to be. You can also cut along marked sections on the legs of the Open Bust Mid-Thigh Bodysuit and Shaper Shorts to shorten the thigh area by two to six inches, accommodating short garments or slits.
New Balance Fresh Foam X 1080v14
Compared to the previous model, New Balance’s latest Fresh Foam X 1080 sneakers have more stability, support and breathability. The refined mesh upper allows for increased airflow to keep your feet cool, plus it helps the shoe maintain its light weight. New Balance also updated the sneaker’s outsole to enhance its propulsive feel, encouraging smooth transitions as your feet hit the ground and push back off. There’s also extra rubber in high-wear areas of the shoe to make it more durable. You can purchase these sneakers in men’s and women’s sizes.
Travel launches
Calpak Luka Mini Tote
Calpak’s Luka collection is an NBC Select-staff favorite, including two NBC Select Travel Award winners. Recently, the brand expanded its beloved collection with this mini tote. Suitable for your daily routine or travels, the lightweight tote has a roomy interior to store essentials and pockets to keep items organized. It has the Luka collection’s signature soft, puffy exterior, durable shoulder straps, two exterior phone pockets and a key clip. It’s available in four colors: Matte Black, Chocolate, Oatmeal and Rose Quartz.
Home launches
Windmill Air Purifier
Windmill is expanding beyond cooling appliances with its new smart air purifier, which has a three-layer filtration system with a pre-filter, HEPA filter and activated carbon filter. The air purifier connects to a companion app, which lets you control it remotely, set schedules and monitor your room’s air quality. The appliance responds to voice commands, too. Windmill’s air purifier has auto-dimming lights, two sleep modes (including one that offers white noise), a deep-cleaning boost mode and an auto-adjusting eco mode. It’s available in three finishes: bamboo, white and navy.
Zoe Malin, NBC Select associate updates editor, has been trying Windmill’s air purifier for about a month. “It’s undeniable that this is the most attractive air purifier I’ve ever seen. It blends into my space, and because it’s almost completely silent, I forget it’s there,” she says. “I also love that I can enable a child lock through the app so my cats can’t accidentally change the settings when they jump on it.”
Tushy Wave Non-Electric Bidet Seat
The Tushy Wave replaces your toilet seat and has a built-in bidet powered by water pressure. The brand says it takes less than 15 minutes to install, and it’s available in elongated and round shapes to fit on almost any toilet. The seat has a knob that lets you control water pressure and two nozzles to wash your front and rear.
Tushy Arc
Building on its Ottoman, one of our favorite toilet stools, Tushy released the Arc, which has a curved shape that hugs the front of your toilet so you can tuck it away when it’s not in use. The Arc’s matte finish gives it a polished look, and it has four non-slip rubber foot pads.
Canopy Bedside Humidifier 2.0
Canopy’s humidifier just got a major overhaul. It has a new filter to ensure it’s adding the purest moisture possible to your air, and its grill is now removable, making it easier to clean. The brand also added a soothing red light to the humidifier, plus an optional white noise feature. Beyond those upgrades, the appliance has all the features its original model did, including UV LEDs and mold-resistant materials, plus a built-in aroma diffuser.
Parachute Flannel Bedding
Just in time for the cold months ahead, Parachute released cotton flannel quilts, sheets, shams and pillowcases to keep you warm while sleeping. The soft, cozy fabric has a velvety touch and a heathered finish. You can purchase flannel bedding in two colors: Bone (off-white) and Thyme (muted green).
Tuft & Needle Original Hybrid Mattress
In addition to upgrading three of its bestsellers — the Original, Mint and Mint Hybrid — Tuft & Needle launched a new mattress, the Original Hybrid. It’s made with various types of foam that respond to your body’s weight, supporting you without making you feel like you’re sinking into the material. The mattress also has a layer of individually wrapped coils, which isolate motion so you don’t disturb your partner. The breathable, cooling mattress is available in sizes from twin to California king.
Kitchen launches
Ninja Crispi
The Ninja Crispi is a portable air fryer cooking system with four functions: max crisp, bake, air fry and re-crisp. To use it, you fill one of the included glass containers with ingredients and snap on the handheld cooking pod, which circulates hot air up to 450 degrees Fahrenheit to make food tender on the inside and crispy on the outside. When your meal is cooked, you can serve it or store it directly in a glass container with a lid. It’s also easy to reheat leftovers — just take off the container’s lid, pop on the cooking pod and turn it on.
Fellow Aiden Precision Coffee Maker
Fellow’s first coffee maker is an automatic drip machine that makes pour-over quality coffee. It has a built-in bloom cycle, which pre-wets grounds to extract the most flavor possible. The brewer comes with a thermal carafe and lets you make one to 10 cups of coffee at a time, plus you can choose from multiple preset programs, including those for light, medium and dark roasts, as well as a cold brew. This coffee maker also pairs with a companion app, which will soon allow you to control the appliance remotely and pre-schedule brews.
Vitamix Ascent X Series
Vitamix’s Ascent X Series is the brand’s most premium line of blenders, and it includes four models: the X2, X3, X4 and X5. The blenders come with up to 10 recipe programs, a digital timer, a self-cleaning program, tamper storage and variable speed control. They also come with a 48-ounce container to make smoothies, soups, dips and more. The X4 and X5 blenders have the most comprehensive features, including blending feedback technology to guide you, a tamper indicator that alerts you when to use the tool and a +15 seconds button to add more time to a bending program.
Dreo BaristaMaker
Dreo’s milk frother helps anyone make barista-level beverages at home. It has tailored programs for different milks, and lets you specify an exact temperature and foam type, like warm microfoam, hot thick foam or cold foam. The appliance is ideal for making lattes, cappuccinos and Americanos, but if coffee isn’t your thing, you can whip up powder-based drinks directly inside the frother’s stainless steel, dishwasher-safe pitcher, including matcha and hot chocolate.
Algae Cooking Club Infused Oils
Algae Cooking Club now offers two infused algae oils: gochugaru chili and shiitake mushroom. The gochugaru chili oil has a bright smokey flavor, while the shiitake mushroom oil is savory and earthy. Both oils have some heat, and they’re best for drizzling over food like pizza, noodles, roasted vegetables and avocado toast.
Cumulus Coffee Machine
This cold brew coffee machine takes what’s traditionally a 20-hour process and cuts it down to 43 seconds, according to the brand. It makes cold brew, nitro cold brew and cold espresso without heat, and is compatible with the brand’s aluminum coffee capsules that the machine automatically cleans after each brew cycle. That means you can remove the capsules from the machine and immediately recycle them. The Cumulus coffee maker comes with a 12-pack of capsules, which you can buy more of as needed on the brand’s website.
Pet launches
Pawsync Smart Pet Feeder
Pawsync, a new pet care brand, just launched its first Smart Pet Feeder product. It connects to a companion app that lets you track your pet’s food intake, monitor their eating habits, set feeding schedules, and record a personalized voice message to play at mealtime. The feeder offers various feeding modes, and it detects when leftover food is still in the bowl to adjust the quantity accordingly for the next meal. There’s a built-in scale that precisely measures food, and six days of backup battery power in an emergency.
Why trust NBC Select?
To round up the best new launches each month, Zoe Malin, associate updates editor, and Bianca Alvarez, associate reporter, choose products they think NBC Select readers should know about. They include products from brand’s NBC Select previously covered, or brands NBC Select staffers recommend. Malin and Alvarez also regularly try new product launches to share their experience with items.
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