Tag: ditching

  • GM ditching ‘Ultium’ name for batteries and tech amid EV changes

    GM ditching ‘Ultium’ name for batteries and tech amid EV changes

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    DETROIT — General Motors will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending years promoting the brand as it rethinks its EV and battery operations. The Detroit automaker confirmed the switch Tuesday ahead of an investor event. Executives used the day to discuss lowering battery costs and tout efforts to diversify…