Tag: Gen

  • Meet the 20-year-old Democrat running a multi-million dollar PAC targeting Gen Z

    Meet the 20-year-old Democrat running a multi-million dollar PAC targeting Gen Z

    From his “war room” decorated with political merch and “awesome memes” in his mom’s South Jersey home, David Austin, 20, has raised almost $18 million for his super PAC trying to reach Gen Z voters like him, arguing it takes a young person to communicate with young people. “You need real young people,” said Austin,…

  • Breaking down the the yawning gender gap dividing Gen Z: From the Politics Desk

    Breaking down the the yawning gender gap dividing Gen Z: From the Politics Desk

    Welcome to the online version of From the Politics Desk, an evening newsletter that brings you the NBC News Politics team’s latest reporting and analysis from the campaign trail, the White House and Capitol Hill. In today’s edition, we break down our latest poll showing how Gen Z voters are viewing the presidential race in the…

  • Harris campaign targets Gen Z voters in the final stretch of the election

    Harris campaign targets Gen Z voters in the final stretch of the election

    Vice President Kamala Harris’ campaign is launching an early voting push targeting students on battleground state college campuses. The effort consists of concerts, block parties and tailgates in addition to a new seven-figure targeted ad buy focused primarily on reaching students through social media platforms. The ad buy will geographically target students in battleground states…

  • ‘Swicy’ items take over restaurant menus as Gen Z seeks heat

    ‘Swicy’ items take over restaurant menus as Gen Z seeks heat

    The hottest food and drink trend this year isn’t just spicy — it’s also sweet. “Swicy,” a portmanteau of sweet and spicy, has taken over restaurant marketing. While the term hasn’t actually appeared on menus, the shorthand has become a popular way to describe the resurgence of foods and drinks marrying sweet and spicy flavors.…

  • Gen Z advocacy group launches TikTok campaign against voting for Jill Stein

    Gen Z advocacy group launches TikTok campaign against voting for Jill Stein

    A young-voter advocacy group backing Vice President Kamala Harris is launching a campaign on TikTok meant to target young voters — but not necessarily those backing former President Donald Trump.  Voters of Tomorrow released a series of videos Tuesday aimed at convincing young supporters of Green Party candidate Jill Stein to back Harris, working to…

  • Facebook wants to help Gen Zers with adulting

    Facebook wants to help Gen Zers with adulting

    Facebook wants to win back Gen Z users by transforming itself into more of a tool for young people to navigate adulthood better. The social media platform announced a redesign last week that caters to what execs believe younger people want to see more of. The new design aggregates local content and recommendations, uses artificial…

  • Wealthy millennials and Gen Z are redefining philanthropy

    Wealthy millennials and Gen Z are redefining philanthropy

    Wealthy millennials and Gen Zers are redefining the world of charitable giving, seeing themselves more as activists than donors, according to a new study. Wealthy donors under the age of 43 are more likely to volunteer, fundraise and act as mentors for charitable causes rather than just give money, according to a new survey from…